🛠️ Tools for the Stack: ManyChat, HockeyStack & Jasper.ai
Deconstructing marketing stacks, one tool at a time
Welcome to this week’s Tools for the Stack, where we spotlight the martech tools and platforms shaping how marketers work smarter, faster, and more effectively. Every week, we’ll feature tools that deliver on the three tenets that matter in the martech space:
Streamline process
Improve efficiency (of time and budget)
Enable better personalized interactions with customers
This week, we’re featuring:
ManyChat, a leader in conversational marketing automation.
HockeyStack, delivering revenue insights and pipeline optimization for B2B teams.
Jasper.ai, helping marketers streamline content creation with generative AI.
Let’s dig in.
ManyChat
Why It’s Trending: ManyChat is a chatbot platform transforming conversational marketing by automating customer interactions across Messenger, Instagram, and WhatsApp. Manychat AI is evolving quickly, helping improve automations and personalizations.
What It Does: ManyChat enables businesses to create automated chat workflows that qualify leads, answer FAQs, and drive conversions.
Who’s Using It: E-commerce brands, service providers, and marketers focused on engaging customers where they already spend their time: messaging apps.
Why It Matters: As messaging platforms continue to dominate customer communication, ManyChat helps businesses stay ahead with scalable, conversational automation that drives real results.
HockeyStack
Why It’s Trending: Founded in 2021, HockeyStack’s growth has looked like a…nevermind. Their recent integration with LinkedIn Ads brings B2B marketers deeper insights into how LinkedIn drives pipeline and revenue. Recent benchmarks and customer growth are solidifying its position as a key player in multi-touch attribution.
What It Does: Tracks marketing and sales performance across the buyer journey, providing ROI reporting, attribution analysis, and lift reports. The new LinkedIn integration highlights the platform’s focus on actionable insights.
Who’s Using It: B2B teams like ActiveCampaign and OneFlow use HockeyStack for optimizing budget allocation and connecting marketing activities to revenue.
Why It Matters: "You can't improve what you don't measure.” HockeyStack advances marketing attribution for B2B marketers, ensuring they’re able to maximize ad performance and pipeline impact.
Jasper.ai
Why It’s Trending: AI is reshaping content creation, with 76% of marketers using generative AI1 for tasks like writing copy and creating basic content. Jasper has quickly become a favorite, offering templates and customization features that help teams produce consistent, high-quality content at scale while saving time and resources.
What It Does: Jasper’s AI Marketing Toolkit simplifies content creation with intelligent editing and built-in best practices, ensuring clear, on-brand, and optimized content. With 80+ marketing-specific apps, it accelerates your workflow, while its editor lets you create and edit both text and images seamlessly.
Who’s Using It: Marketers, content creators, and businesses seeking to accelerate content production while maintaining a cohesive brand voice. Jasper counts GitLab, Anthropologie and Demandbase among their 100k+ customers.
Why It Matters: As demand for content grows, Jasper helps marketers save time and resources while ensuring quality and consistency across all channels. It seems they’re competing directly with ChatGPT and Claude, so it’ll be interesting to see how they maintain some differentiation.
We want to hear from you
Curious to learn more about tools. Know a tool that’s saving you time or improving business performance? Hit reply and let me know—we’re always on the lookout for the next big thing in martech.
https://narrato.io/blog/ai-content-and-marketing-statistics/